Direct Connect Secret Shopper 2019

Our friends at Direct Connect have just released their lead response research for the Australian Automotive Industry!

The study looked at online lead handling by car dealerships across the country, and was conducted over several weeks.

In total, over 1800 mystery shop leads were submitted to to 600 automotive dealers. There was 42 brands included in the study.

The Secret Shopper project looked at how online leads were handled, and bench-marked lead response times, as well as lead response rates.

The results were surprising, to say the least!

The results show:

• The average response time to online leads is 12 hours and 45 minutes (calendar hours).

• The average response time to online leads is 4 hours and 42 minutes (business hours).

Check out the Whitepaper here!