With an abundance of mixed marketing messages, confusing products and competition available across the internet, it’s not uncommon for consumers to find themselves lost or unsure about where to take their purchasing decision. Fortunately, web development capabilities now allow for efficient, 24/7 live chat systems to be integrated into designs, allowing brands to engage with visitors to their website in real-time – a huge advantage, if utilised correctly by the business.
Here’s three benefits your brand could be receiving from this nifty little feature…
Decrease the likelihood of shopping cart abandonment
There’s plenty of reasons as to why a potential customer may choose to stray away from a site, and it can take a lot of research and examination to unravel why exactly that could be happening. Live chat features, however, are able to influence that rate of abandonment by solving customer queries that otherwise remain unattended. When customers can’t find the information they’re seeking, they’ll often choose just to ditch the overall experience, without attempting to solve it. Integrating chat functions means you are readily available to provide assistance with these questions, eliminating the potential for them to click the dreaded red ‘X’.
Build authority and rapport
If you don’t have a physical store, it’s hard enough to build a satisfactory level of trust with online customers. Live chat gives you the opportunity to show visitors that there is a “person behind the screen” – demonstrating that you are physically present and on-hand to solve their problems. When customers can access real discussions with real people, they’re less likely to feel uneasy about making a purchase overall. Delivering helpful, trustful and genuine advice can have a remarkable effect on your business success, especially if it is available to visitors 24/7.
Eliminate the search struggle
Another handy feature of this system is that users don’t have to spend hours crawling through a site to find what they’re after. Live chat gives prospective customers the chance to ask real assistants if the product or service they are looking for is actually available. When given quick, immediate solutions, they may just feel more obliged to come back again next time.
Give customers a reason to return with live chat features that are rapidly becoming an unparalleled capability of websites across all industries. Chances are you’ll quickly build a level of authority and positivity for your brand that cannot be achieved through any other avenue.