What is Live Chat and Why is It Important?
In this article we’ll explore some of the many benefits of Live Chat, and why you should add it to your website.
You’re already aware that Live Chat is a tool that is used for communication between customers and companies. This is done through text-based chat, SMS chat, or through Social Media integrations such as Facebook Messenger or Whatsapp.
There are various reasons why live chat is important. These include:
– Real-time assistance eliminates the need to send emails, which provides a better customer experience
– Instant engagement can reduce your website abandonment rate, which means you will have more traffic on your site
– Having live chat allows businesses to respond quickly to customer needs
The top 5 benefits of Live Chat are:
1. Increased Customer Engagement
Live chat is one of the most popular customer service tools in the market today. It gives companies a chance to interact with their customers in real-time, which leads to increased customer engagement.
Adding live chat to your website will allow your team to listen to customers’ questions and queries in real-time, so they can provide them with the best possible solution.
Furthermore, when an issue has been resolved using live chat, our team of experienced chat agents will automatically send an email or API notification to your other departments so they are aware of the new changes and know what needs to be done next.
2. Live Chat for Customer Support
Live chat software is a great tool for customer service reps. It enables them to provide customers with personalised attention by answering their questions in real-time. It also gives them an opportunity to present solutions in a comfortable environment, which increases the chance of lead conversion.
When you able to speak directly with the customer, you can ask more specific questions and address their concerns in a timely manner. This will enable them to make personalised product recommendations or offer alternative products that might suit customers better.
3. Using live chat to capture more leads
It’s no secret that Live chat is a great way to engage with your customers in real-time, which can lead to more leads.
There are many ways you can use live chat – for example, you can use it to ask questions or make suggestions about your products or services.
You can also offer discounts during certain days of the week or seasons of the year.
Live Chat is the easiest way to communicate with your website visitors. Studies have shown that it can increase your conversion rate by up to 30% or more!
Our expert Live chat agents can provide quick, direct responses to questions or concerns that may be keeping visitors from converting.
This means more leads for your sales team and more profit for your business!
4. Increase your average time on site
If you’re a Marketing Manager or Web Designer, then you are well aware that the lifeblood of the internet is traffic.
Traffic translates into money in your pocket. With that in mind, you will want to make your website as engaging as possible. One way to do this is by installing a live chat function on your site.
There are many benefits to installing a chat widget on your website, but one of the most important ones is that it will increase your average time on site.
What does this mean?
You can calculate the average time on site is calculated by dividing the total number of minutes spent on the site by the number of visits and averaged over a particular period of time (day, week, month).
If you have an average time on site below ten minutes then an experienced live chat agent can engage your website visitors by engaging them in a conversation about your products and services.
This not only increases the time-on-site, but it also leads to a great customer experience and additional qualified leads for your sales team! Another of the benefits of live chat!
5. Live Chat reduces your website bounce rate
Using Adwords and SEO to send traffic to your website is great – But you need to make sure you maximise the opportunity to engage with people before they bounce. This is why Live chat is such a powerful tool for any business that wants to keep customers engaged. It can also help you improve your marketing ROI if you use it correctly.
Live chat is a cost-effective way to help your customers at the right time and in the right place. It has been proven that live chat can reduce your website bounce rate by up to 70%.
The team at live chat monitoring at experts at engaging website visitors and delivering qualified leads to our clients.